Art direction for UO Home’s small space essentials ‘Playhouse’ campaign.

UO Home’s Fall Furniture Collections featuring four themes: Scandi Crush, Desert Retreat, Pied-a-Terre, and Retro Ranch.

My role: Art Direction

Branding exercise for skincare newsletter, skinfo.

Over four months I, along with our Senior Stylist, worked with Iris Apatow to makeover her first apartment with UO Home product. After multiple Zoom calls and many design iterations, we flew to LA in February 2023 to bring it all together. I then art directed the photo shoot which was shot by Shane McCauley.

The Scope:
3 walls painted

2 walls wallpapered

2 curtain walls

1 gallery wall

40 UO Home products to unpack and arrange

The project was featured exclusively on Architectural Digest’s Clever.

The full video tour can be found here.

Art direction for the launch of UO Home’s new spring furniture. We used 360 degree software to showcase our newest furniture pieces from every angle. The results were both playful and impactful.

Art direction for Urban Outfitters’ cross-divisional Femme Maximalism story.

Shot in studio, this editorial became the highest grossing campaign for the company in 2023.

Loom for Lonny

My role: art director, producer, photo editor

Photographer: Nicki Sebastian

Editorial: Angela Tafoya

Cold Picnic Founders’ Home Tour for Lonny

My role: art director, producer, photo editor

Photographer & Stylist: Heidi’s Bridge

Editorial: Angela Tafoya

Art direction for the launch of Urban Outfitters’ soft seating program. The goal of the campaign was to highlight the breadth of color options as well as the movability of the pieces.

Art direction for UO Home e-commerce.

Art direction for G.T.F.O spring campaign for Urban Outfitters.

Airbnb launched Cooking Experiences in the fall of 2019 with a focus on culinary education. Our team shot, produced, and edited 36 cooking experiences in 9 different markets within two months.

My role: photo art direction, photographer sourcing, post-production management (photo editing, retouching, curation, and photo processing). Designer of our internal newsletter.

Airbnb Adventures

My role: photo editor, art direction, post-production, retouching

Handled art direction and post-production of global photography for launch.

Airbnb launched Animal Experiences in the fall of 2019 with a focus on animal ethics and education. Our team shot, produced, and edited 28 animal experiences in 14 different markets within two months.

My role: photo art direction, photographer sourcing, post-production management (photo editing, retouching, curation, and photo processing)

Ordinary Objects

My role: shoot concept, creative lead, producer

Photographer: Maria del Rio

Stylist: Kaeja Korty

Editorial: Angela Tafoya

Xun for Urban Outfitters Renewal